top of page
IMG_9762-Edit.jpg

I

Dominique

“I want to know I am getting the best product that will make me look my best”

CARE FACTORS

EFFICIENCY

Give me what I need quickly and easily

SUPERIORITY

Make me feel like I am a rockstar, above my peers

POWER

Put me in control. Make me feel powerful

SUCCESS

Celebrate my successes. Feed my ego.

DEMOGRAPHICS

FEMALE  46

Family

Works as

Lives in

Married, 2 kids

Project Manager

Waterloo, Sydney

TECH

iPhone 14

iPad Pro

PC Laptop

SOCIAL

Facebook

LinkedIn

TRAITS

COGNITIVE STYLE

Detail

Global

SOCIAL STYLE

Ant-social

Outgoing

FOCUS

Save money

Save time

IMPULSIVENESS

Cautious

Spontaneous

ASSERTIVENESS

Diffident

Confident

ACQUISITION

10 SECONDS

CONVINCE

TO

YOU HAVE

ME

GET MY ATTENTION

Give me the big picture of why your product is the best.

Make it quick and easy to find and purchase the products that are right for me

Give me only what I need to know - be as concise as possible

Tell me how your product will help me achieve my goals more quickly and to a higher standard.

Give me the power to make my own decisions.

Make me feel like I am getting a superior product (and that I will be inferior if I don't use this product).

Give me knowledge in an efficient manner.

Make me feel like I am being smart by purchasing your products (that I am "in the know")

GET MY LOYALTY

Acknowledge my "smart" decisions in using your product

 

Show me how your product is helping me achieve my skin goals.

Help me save time in restocking (subscription model)

Help me discover new knowledge to be smarter than the rest

Give me something to compete in (e.g. gamification model)

Reward me for my loyalty

Give me insider information that makes me feel superior

RETENTION

POWERS

KNOWLEDGE

OF

MAKE ME NEED YOUR

ADVOCACY

BRAGGING

RIGHTS

GIVE ME

JUSTIFY A SHARE

Give me something to feel proud of

 

Celebrate my progress and achievements

Make it quick and easy for me to share my discoveries, achievements and knowledge

Give me superior status for my knowledge that I want to boast about

bottom of page