I
DEMOGRAPHICS
FEMALE | 46
Family
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Works as
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Lives in
Married, 2 kids
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Project Manager
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Waterloo, Sydney
TECH
iPhone 14
iPad Pro
PC Laptop
SOCIAL
TRAITS
COGNITIVE STYLE
Detail
Global
SOCIAL STYLE
Ant-social
Outgoing
FOCUS
Save money
Save time
IMPULSIVENESS
Cautious
Spontaneous
ASSERTIVENESS
Diffident
Confident
ACQUISITION
10 SECONDS
CONVINCE
TO
YOU HAVE
ME
GET MY ATTENTION
Give me the big picture of why your product is the best.
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Make it quick and easy to find and purchase the products that are right for me
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Give me only what I need to know - be as concise as possible
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Tell me how your product will help me achieve my goals more quickly and to a higher standard.
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Give me the power to make my own decisions.
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Make me feel like I am getting a superior product (and that I will be inferior if I don't use this product).
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Give me knowledge in an efficient manner.
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Make me feel like I am being smart by purchasing your products (that I am "in the know")
GET MY LOYALTY
Acknowledge my "smart" decisions in using your product
Show me how your product is helping me achieve my skin goals.
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Help me save time in restocking (subscription model)
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Help me discover new knowledge to be smarter than the rest
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Give me something to compete in (e.g. gamification model)
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Reward me for my loyalty
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Give me insider information that makes me feel superior
RETENTION
POWERS
KNOWLEDGE
OF
MAKE ME NEED YOUR
ADVOCACY
BRAGGING
RIGHTS
GIVE ME
JUSTIFY A SHARE
Give me something to feel proud of
Celebrate my progress and achievements
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Make it quick and easy for me to share my discoveries, achievements and knowledge
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Give me superior status for my knowledge that I want to boast about
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